Introduction
Creating a huge aura of a brand is essential in this modern era. But what is “brand awareness” really? And how can you make it grow? In this blog, we are going to break down this word in the simple words. So, you could understand what it is. And how can you grow it remarkably of your business in the perfect play. Although there are many ways through which you can grow. Like, if you just get a free SEO course or understand how PPC or other strategies work. Well, you can make a boom and build your brand awareness like never before. However, we are going to share some simple steps that will help people understand your brand. In this way, you will be able to make more revenue and transform results. Let’s get started!
What Is Brand Awareness?
In simple words, brand awareness is the familiarity that most of the people have with your brand. Do they recognize your logo, name, or any of your products when they see them? If yes, then this means that they already have heard of your company. And this is what we call brand awareness. Although, you can also learn a free digital marketing course and understand how brand awareness multiplies your revenues. And what are the main perspectives of it in different ways. However, this blog posts only centers the point, “How you can increase your brand awareness”. So, let’s get back on to that!
The world knows the giant brands. Such as, Coca-Cola or Nike. And people blindly buy their products. These brands are not unknown, even to those who do not use them. This is exactly what every business desires. They wanna get acknowledged even by the ones who don’t use them.
But first, Why Does It Matter to Have Brand Awareness
Brand awareness is important; it will increase the chances of people because they should choose your product/service. The more people know your brand, the easier it is to trust it. That trust means more customers, higher sales, and further success.
· When people trust your brand
- People buy from you – If a person trusts a brand, they will like to buy from it.
- They refer you – People say good things about the brands among their family and friends.
- They turn into loyal customers — Loyal consumers return over and over again, strengthening your brand.
Increasing Exposure to Brand Awareness
Now, let us jump into the basic steps to create brand awareness. So, here are some tips that can give a shot!
1. Use Social Media
Social media is one of the simplest but most effective methods for sharing information regarding your brand. Not to mention that, there are millions of people scrolling sites. Such as, Facebook, Instagram, Twitter, and TikTok every day.
How to use social media
- Post charismatic pictures, videos or posts related to your brand.
- Respond to the comments and messages in order to ascertain a more friendly relationship.
- Hashtags help you find your posts more easily! For instance, people can find you via #YourBrandName.
- Free stuff is popular for a reason! Giving away a prize will make you reach out to more people or, in any case, be remembered.
Note: Use one or two platforms to get started. One thing is for certain: being engaged on fewer platforms beats being dormant on many.
2. Also, design a memorable Logo and Slogan
The face of your brand is a logo. This is the image that anyone sees for your business. A slogan is a quick and catchy phrase that defines your brand or stands for your brand.
Create a logo and slogan that sticks:
- Be simple – A simple logo is easy to recall.
- Have bright colors: Colors grab focus and assist your logo in popping out.
Note: Try to be creative with the slogan, something that people will remember, such as “Just do it” (Nike) or “I am Lovin’ It” (McDonald).
3. Tell Your Brand’s Story
Every brand has a story. When you tell your story, people will empathize with it more as compared to just a brand. What was the reason that made you start your business? What makes you different? This establishes your brand awareness.
How to tell your story
- Tell a short-story about your brand on the home page or in the “About Us” section.
- Write posts or make videos describing your journey and share graphics contents as well.
- People appreciate brands with principles, like saving the Earth or giving back to the community.
Note: For example, if your business sells handmade soaps, tell everyone how you began crafting soap to have healthier, chemical-free products.
4. Partner with Influencers
Influencers are those with a large following on social media. They can share your brand with their followers and help you get the word around.
How to work with influencers
- Find an influencer who likes/uses products similar to yours.
- You send a free sample and ask them to review it on the profile.
- Invite them to produce content for your brand.
Note: Influencers are super effective and cost less for promotion. Which helps in making your brand easily hitting people through the word of mouth they trust!
5. Offer Free Samples or Trials
Who does not love trying something new free of charge? Free samples or free trials allow people to try your product before they buy it. If they enjoy it, the next time they want to make a purchase, they might buy from you because they already remember your brand.
Providing samples or trials
- If you already have a physical product, events are great places to give out samples.
- For typical digital products, offer individuals a try-out period at no cost to see them.
Note: For example, Spotify gives customers the opportunity to test before they buy through free trials on their streaming service.
6. Encourage Customer Reviews
Positive reviews create more trust and respect towards the brand from people. Getting your happy customers to write reviews creates awareness and builds trust in your brand.
How to get reviews
- Following a purchase, you could send an approachable yet persuasive email requesting for them to review your product.
- Include links to your website or pages on Google or Yelp where they can leave a review.
- Respond to reviews (especially the positive ones) and acknowledge customers.
Note: Reviews that include a photo or video are even more effective because they show people using your product.
7. Produce Valuable and Shareable Content
If it serves utility or entertains, people enjoy the content. To create shareable content such as blog posts, videos or graphics.
What content should I produce
- Write about things your audience cares about.
- Show your audience how to actually use your product.
- Explain something in a fun way using pictures and smaller amounts of text.
Note: Sharing pointers or recipes for baking at home if you have a bakery. Others could share this content, and your brand will be more visible to people.
How to Strengthen Your Brand Awareness
Gaining brand recognition is not a one-and-done scenario. It’s an ongoing process. Here are a few additional hints that will keep you nurturing your brand:
- Be consistent: Use the same colors, logos, and messages on all platforms.
- Listen to Feedback: Take into consideration the comments from people on your brand and improve your strategies if necessary.
- Stay as Flexible as You Can: Trends are moving faster than ever. So, do your best to keep track of what is hot today.
Conclusion
It takes time and patience to lay a foundation that creates brand awareness. Follow these 6 steps to make your brand recognizable and trustworthy. So, start small, keep iterating, and soon enough, everyone will relate your brand with multiple things.
Keep in mind that all this is a matter of connection with people. The more they view, trust, and appreciate your brand, the easier it is for them to recognize you.
