SEO and email marketing are often not talked of as companions in digital marketing, as they use different strategies with unique objectives. While they might not directly affect each other, they can work for each other indirectly to enhance overall marketing efforts. Understanding SEO and Email Marketing SEO (Search Engine Optimization) is the practice of improving a website’s visibility on search engine results pages (SERPs). It involves optimizing website content, structure, and technical aspects to rank higher for relevant keywords. The goal is to attract organic, or unpaid, traffic to a website. Email marketing is a direct marketing strategy that…
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