Author: shahid

Introduction In today’s competitive business landscape, customer retention is as important, if not more so, than customer acquisition. Brands and businesses are realising that loyal customers contribute significantly to long-term success by increasing the lifetime value of each customer, generating positive word-of-mouth, and reducing churn. As companies seek ways to improve retention strategies, artificial intelligence (AI) has emerged as a powerful tool that can help enhance customer retention efforts. In cities, businesses face fierce competition and customer retention is a primary concern that is best addressed by AI-driven strategies. Thus, in Hyderabad, a data professional who completes a Data Scientist…