It is not easy to create elegant soap boxes that depict a particular brand to appeal to the customers, thus the need to hire packaging experts. That said, it is possible to develop packaging that is easily recognizable on the shelves as well as one that enhances sales. In this article, let us look at some of the simplest ideas that one can consider in designing custom soap boxes that sell.
Understand Your Target Audience
Understanding your customer is one vital aspect when it comes to packaging custom soap boxes wholesale that appeal to the customers. Are your consumers green, fashionista, or mass market consumers? Knowing your audience and all that defines them it will be possible to reverse the design elements to suit the audience’s tastes and concerns. For example, wholesale recyclable packaging for soaps will be popular with buyers who are concerned with the environment while designs such as slim designs will attract those who are looking for high-end soaps.
Choose the Right Materials
The choice of material used for your soap boxes has a part to play in the evaluation of your product. Some of the common ones are cardboard and Kraft papers owing to their cost, availability, and being environment-friendly. Choosing sustainable materials not only targets today’s time-conscious consumers but also improves the image of your brand. Furthermore, high-quality material can make the product to be attractive and make the consumer’s impulse to buy it.
Incorporate Your Brand Identity
Your soap boxes should also be in a way that reflects your brand. To maintain brand recognition, it is necessary to place your logo and use the brand colors and fonts in the interface. Different soap packaging wholesale makes the consumer develop trust and credibility in the product especially if the soap box has a unique branding. For instance, if your brand focuses on the utilization of organic products, then it will be wise to use colors such as earth brown, black, and white to portray the message.
Functionality and User Experience
This means that the beauty of the products should not be the center of focus while designing, functionality has to be considered too. Your soap packaging boxes wholesale should be easy to open, close and store. This is necessary because before arriving at the final packaging of the soaps, the size and shape of the bars have to be kept in mind. Further, consider how the user’s experience will look like, if necessary, will it cover the soap during transportation? Is it easy for the customer to complete the purchasing process? Emphasizing the functional aspects will also improve the satisfaction of the customers and they’re likely to make repeat purchases.
Creative Design Elements
Appearance of the food items is one of the ways through which customers can be attracted. Other ways you may include creative aspects of design that comprise features like embossing foil stamping or having die-cut windows for your custom soap boxes. Moreover, it is appropriate that the business uses bright and intense colors or different kinds of patterns that correspond to its unreserved image. Just a reminder of the fact that the more attractive the soap boxes wholesale are, the more they will attract the attention of the target customers.
Highlight Product Benefits
Ideally, information about your soap must be readily visible in your packaging wholesale and this should include aspects such as the benefits. On the panels of soap boxes, the following information can serve to present key ingredients, benefits to be expected from the product as well as organic or non-cruelty animal product information. Also, there should be a concise statement or slogan that describes the soap and sets it apart from the others.
Consider Product Bundling
If you also distribute other bath products like bath bombs then you can also create the corresponding packaging design. Your custom printed bath bomb boxes can also be personalized to be similar to your soap boxes to give your customers an interconnecting feel while shopping from your store. If the products are put in packaging that is of similar design or theme, it becomes visually appealing to the customers, and will likely buy more products that are within the same packaging.
Conclusion
How to design the custom soap boxes that sell, is to achieve a set of perfect harmony between creativity intervention, usability, and the customers. Simply selecting the right types of packaging, getting your brand name and message across, and making the packaging visually engaging can ensure your soaps get the attention they need at the stores and impulsively instigate purchases. Ensure to remind your audience about the benefits of the product and also do not forget about appealing packaging such as bath bomb boxes.
